Influencer marketing isn't complicated.
Managing it without the right system is.
Instroom is the system. Every creator, every campaign, every result — in one workspace. Built by people who've done the work.
Free forever on Basic · No credit card required
Built from 200+ brands, campaigns, and hard-won lessons
You didn't start your brand to
live in a spreadsheet.
But here you are. Multiple tabs. Multiple tools. A nagging feeling that you're paying creators and hoping it's working.
Every campaign starts from zero.
Before you've contacted a single creator, you're already building a tracker. Setting up columns. Writing formulas. The wheel has already been invented. You shouldn't have to build it every time.
Your campaign lives in five different places.
Outreach in one tool. Tracking in another. Content saved somewhere. Reports in a third. No one has the full picture, and getting it means interrupting three people.
You're funding features you've never opened.
The platforms that have what you need charge for everything else too. Your budget should go toward creators, not software you're using 20% of.
Pre-built, ready on day one.
Campaign structure, creator fields, pipeline stages, all set up for you. You import your creators and start running, not building.
One workspace. One source of truth.
Outreach, tracking, content, and reporting all live in the same place. Your whole team sees the same thing without chasing anyone.
Pay for the core. Add only what you use.
Start with the main platform. Add the Chrome Extension, Post Tracker, or other tools only when you need them. Or just use them standalone, no platform required.
What’s inside Instroom.
Five core tools that replace the stack you’ve been duct-taping together. Click through to see each one.
Work the way you want. List, board, or both.
The same data in two views. See everything in a Kanban board or scan fast in a spreadsheet view. Switch between them in one click.
- Pre-built pipeline stages per campaign
- List or Kanban view, your choice
- Drag and drop to update stages
- Bulk actions: update or assign in one move
Reach out, reply, and track without leaving Instroom.
Your inbox lives inside the workspace. Every email auto-tagged to the right campaign and stage, so context never gets lost.
- Connect Gmail or Outlook in one click
- Auto-tagged to campaign and pipeline stage
- Templates with creator variables
- Full thread history on every creator profile
Profiles that remember everything.
Every campaign, every post, every payment, every conversation. When you come back to a creator six months later, the full history is waiting.
- Full campaign and content history
- Payment and deal records attached
- Tags, custom fields, and team notes
- Shared across your team with roles
Client-ready reports, one click away.
Stop building reports the night before a client call. Pull performance by creator, campaign, or deliverable. Export PDFs or share live links.
- One-click campaign summaries
- Per-creator performance breakdowns
- Live-updating shareable links
- Clean PDF exports for clients
Creators worth more than a campaign.
Some creators keep delivering, campaign after campaign. Brand Partners gives those relationships structure: tiered status, retainers, full history.
- Auto tier assignment based on revenue
- Retainer and recurring deal tracking
- Full performance history across campaigns
- Community status: Invited, Joined, Pending
Get started in minutes.
No onboarding call required. No setup fees. Just request access and go.
Request early access
We're onboarding in small batches. Join the list and we'll email you the moment your workspace is ready.
Import or start fresh
Bring your creators in from a spreadsheet, or start adding them from scratch. Your call.
Run your first campaign
Outreach, tracking, and reporting from the same place. Free forever on Basic, no credit card required.
Instroom vs. a spreadsheet.
If your spreadsheet works, keep using it. But here's what you're trading when you move.
Why we built Instroom
Internal metrics from our own agency, Armful Media — not yet aggregated across Instroom's customer base.
Before Instroom, I ran an influencer marketing agency. And still do.
Over the years we built a pretty organized system. A clean spreadsheet. Clear processes. A team that knew where everything lived. On paper, it worked.
Then we scaled. We're now managing 30 brands, each with its own spreadsheet, and it's honestly insane. A spreadsheet can only do so much. We were jumping between six different tools to get one campaign out the door. One app for outreach. Another for tracking posts. Another for payments. Another for reporting to the client. Every tool was fine on its own. Together, they were exhausting.
So we built Instroom. Not because our system was broken (maybe it is), but because the tools around it were. We wanted one workspace that could hold the whole campaign, from the first DM to the final report, without tabbing through five windows to find one number.
Not everything is ready yet. We're still building, still improving, still listening to the people using it. But it's getting there, and we'd love for you to come along.
Not ready for the full workspace? Start with a piece.
The Chrome Extension works on its own today, and Post Tracker is coming soon as a standalone tool too. Grow into the full platform when you're ready.
Chrome Extension
Capture creator data while you browse Instagram and TikTok. Free, with a daily usage limit.
Learn more →Post Tracker
Download and archive every piece of creator content, automatically. Coming soon.
Learn more →