The Origin
From scattered spreadsheets to structured success.
Instroom was founded by Armful Media, a leading influencer marketing agency with over five years of hands-on experience managing campaigns for eCommerce brands. After running 200+ campaigns and working with 100,000+ influencers, we saw firsthand how brands struggled with scattered tools, rigid CRMs, and messy spreadsheets.
So, we built Instroom — the influencer marketing workspace we always needed. Seamless, intuitive, and flexible, Instroom integrates with your existing tools, simplifies campaign management, and eliminates inefficiencies without the cost and complexity of traditional platforms.
Today, Instroom is the operating system for eCommerce brands and agencies who are serious about scaling influencer marketing the right way — with data, structure, and clarity.
What We Stand For
Our Brand Values
Expertise
We prioritize knowledge and experience, delivering solutions backed by data and results — not guesswork.
Collaboration
We work in partnership with our clients, sharing insights and fostering mutual success at every stage.
Agility
We stay adaptable, responding to market changes quickly to deliver the best solutions in real time.
Innovation
We continuously improve, integrating new technologies and streamlining workflows to stay ahead.
The Team Behind It
Meet Our Founders
Instroom was created by industry experts who have helped brands scale their influencer marketing efforts with data-driven, results-focused strategies.
Armand Mañibo
Co-founder and CEO of Instroom. With deep roots in influencer marketing and eCommerce, Armand built the strategies that generated over $10M in revenue for Armful Media clients — and then built Instroom to systematize that playbook for every brand.
Harold Royce Añonuevo
Co-founder and CTO of Instroom. Harold translates operational experience into clean, powerful product architecture — ensuring Instroom is as technically sound as it is intuitive, so teams spend less time in the tool and more time on results.
By The Numbers
Proven experience, not just promises.
The numbers behind Instroom aren't projections — they're the track record that inspired it.
Campaigns Successfully Managed
Influencers in Our Network
Revenue Generated for Clients
Years of Industry Experience